Health & Fitness & Beauty Marketing

About us

Art Ef Com = the Art of Effective Communication.

Digital agency focused on beauty, fitness and health industry.

If you have gym studios, beauty salon, health club, spa center, wellness products or you are personal trainer, yoga instructor, health coach, we will help you to manage your online marketing efforts effectivelly.

Learn more about our services in marketing, sales and training and for any questions, use our contact form to get in touch.

Boost your business


Content marketing

Increase brand awareness and gain more clients through attractive and seo ready-to-use content.



Increase your sales by new strategic marketing plan. Contact us for personalized marketing strategy.


Client communication

Improve your skills in customer relationship and start communicate more effectively with your clients.


Web site

Reach your target audience online through stunning web site.

Hi there! 

I am Katya Delipavlova and my mission is through Art Ef Com to support Fitness, Health and Beauty business to inspire more people to lead a healthier living.

Who am I?

  • Marketing professional with experience in Strategic Marketing Planning and Content Management
  • Senior Fitness and Health Editor at
  • Health Behavior Content Advisor and Writer


  • Marketing Master Degree, UNWE Sofia, Bulgaria
  • Digital Expert, DDB, Paris, France
  • Population Health and Health Behaviour, Universiteit Leiden, Nederland (through Coursera)


Beauty business: 5 Steps to Increasing Your Sales Using Content Marketing

Learn how to attract and retain more clients by using content marketing in your beauty business. Whatever type of business in beauty industry (skincare, makeup, nails, salon or SPA) you’re managing, you can increase your sales using this content marketing strategy. Step 1 – Set up your beauty business goals. Defining your goals is going […]


I greatly appreciate Art Ef Com’s creativity and guidance in my brand positioning online.

Polina Petrova

Polina Petrova Atelier & Boutique

Katya is very experienced professional. She is same time highly skilled and she has kind personality. It’s amazing to work with her. One of the kind! Good luck with your new projects! Our project is quite successful and we continue to improve it!

Valentina Lesova