Dental centre – Communication and advertising management

Europe Smile Clinic –  a distinguished dental center committed to transforming smiles and improving lives.

Our partnership with Europe Smile Clinic allowed us to not only establish a robust social media presence but also devise a tailored marketing strategy that resonates with their mission of delivering top-notch dental care.

Strategic Social Media Presence and Advertising: Showcasing Smiles, Fostering Engagement

Channel Creation: With a deep understanding of Europe Smile Clinic’s vision, we strategically launched their social media channels. From Facebook to Instagram and beyond, each platform was carefully chosen to target diverse demographics and maximize engagement.

Content Strategy: To showcase Europe Smile Clinic’s expertise, we developed a content strategy that blends educational, inspiring, and promotional elements. Informative posts about oral health, patient success stories, and behind-the-scenes glimpses of the clinic created a well-rounded feed that resonates with both existing and potential patients.

Visual Identity: Consistency in visual identity was key. We curated a cohesive aesthetic that reflects professionalism and trustworthiness. High-quality imagery, color coordination, and visually appealing graphics ensure that Europe Smile Clinic’s social media profiles are not just informative but also visually captivating.

Through our collaboration with Europe Smile Clinic, we’ve gone beyond managing social media channels. We’ve helped the clinic foster a vibrant online community, establish credibility, and engage directly with patients in a digital landscape.

Medical center – Creating a brand from scratch

MedFit Bulgaria – a groundbreaking rehabilitation medical center dedicated to transforming lives through innovation. Our partnership with MedFit Bulgaria allowed us to not only shape their brand identity but also craft a holistic digital presence and comprehensive marketing strategy that resonate with their mission of redefining wellness.

Brand Identity: A Visual Reflection of Healthier living

Logo: A symbol of renewal and activity. The elements represent the journey of healing, while the clean and modern typography signifies professionalism and innovation.

Slogan: “Здраве чрез движение.” This concise yet impactful slogan encapsulates MedFit Bulgaria’s core promise—offering a path to rejuvenation and vitality for individuals seeking to regain their health and quality of life.

Color Palette: In crafting MedFit Bulgaria’s brand identity, we selected a palette that echoes the center’s commitment to healing and wellness. Refreshing greens evoke a sense of calm and health.

Digital Haven: The MedFit Bulgaria Website

Design: Our design strategy focused on creating a user-centric experience, utilizing serene visuals, intuitive navigation, and accessible typography to convey a sense of comfort and professionalism.

Content: Understanding the importance of conveying complex medical concepts in an approachable manner, we crafted content that bridges the gap between medical expertise and patient understanding.

Functionality: We integrated appointment scheduling functionalities, allowing visitors to easily connect with MedFit Bulgaria’s expert team. Next step is to implement Blog section.

Comprehensive Marketing Strategy: Amplifying Impact and Awareness

Outdoor Branding: Our strategy extended beyond the digital realm. With carefully designed outdoor branding elements, we ensured that MedFit Bulgaria’s identity was visually represented in physical spaces.

Social Media Campaigns: Leveraging the power of social media, we devised campaigns that not only showcased MedFit Bulgaria’s services but also educated and engaged the online community. Through informative posts, inspiring stories, and interactive content, we fostered a strong online presence and fostered a sense of community.

Through our collaboration with MedFit Bulgaria, we have not only established a brand identity but also contributed to a transformative journey for individuals seeking healing and vitality.

Fitness Chain – Marketing Management

We are honoured to be associated with Athletic Fitness – one of the largest fitness chains in Bulgaria.

With a shared commitment to excellence and a passion for promoting healthy lifestyles, our comprehensive marketing partnership has fueled Athletic Fitness’ growth, solidified its brand presence and increased its impact within the fitness community.

Strategic partnership: Our relationship with Athletic Fitness goes beyond traditional marketing; it is a strategic partnership rooted in a shared vision. We work closely with the Athletic Fitness team to align marketing strategies with their goals, ensuring that each campaign not only resonates with the audience, but also contributes to the brand’s growth trajectory.

Data-driven insights: Through meticulous data analysis and insights into consumer behaviour, we’ve fine-tuned marketing strategies that deliver measurable results. Our approach is rooted in data, ensuring that every campaign is optimised for success and every decision is backed by meaningful insights.

Community Impact: Transforming lives

Inspiring wellness: Athletic Fitness isn’t just a fitness chain, it’s a catalyst for transformation. At the heart of our partnership is a shared belief in the power of fitness to change lives. By strategically promoting Athletic Fitness’ offerings and creating motivational content, we inspire people to make health and wellness a priority.

Our partnership with Athletic Fitness goes beyond business; it’s a shared mission to inspire healthier, more active lifestyles across Bulgaria.
As Athletic Fitness continues to reshape Bulgaria’s fitness landscape, we stand by their side, committed to empowering individuals and inspiring transformative fitness journeys.

Academy for Fitness Professionals – Communication and Advertising Management

We have embarked on an exciting journey with Fitness Academy Bulgaria, an esteemed institution dedicated to creating fitness professionals of the highest calibre.

Our role as the strategic marketing arm for Fitness Academy Bulgaria goes beyond traditional campaigns to include knowledge transfer, strategy guidance and growth within the fitness industry.

Empowering fitness professionals: Creating a comprehensive marketing strategy

Strategic Vision: As Fitness Academy Bulgaria’s marketing partner, our role is to cultivate a strategic vision that aligns with the Academy’s commitment to excellence. Our collaboration is built on a foundation of understanding the unique needs of fitness professionals and tailoring our strategies to meet their aspirations.

Targeted campaigns: We create targeted marketing campaigns that speak directly to Fitness Academy Bulgaria’s audience – individuals looking to advance their careers in the fitness industry. Our campaigns are carefully designed to highlight the Academy’s exceptional offerings, from professional development courses to internationally recognised certifications.

Fitness Marketing Mastery

The Fitness Marketing Specialisation Course: A cornerstone of our partnership is the delivery of the Fitness Marketing Course – a specialised curriculum designed to provide Fitness Academy Bulgaria students with essential marketing skills. This course is designed to equip fitness professionals with the tools to effectively market themselves, their services and their businesses within the competitive fitness landscape.

Measuring Success: Building careers, elevating brands
Transforming careers: The impact of our collaboration is most evident in the success stories of Fitness Academy Bulgaria’s graduates. By providing comprehensive marketing strategies and insights, we empower fitness professionals to carve out a unique niche in a competitive landscape, leading to elevated careers and increased visibility.
Elevating brands: Through strategic marketing guidance and the Fitness Marketing Course, Fitness Academy Bulgaria students not only hone their personal brands, but also cultivate the marketing acumen necessary to increase the visibility and reach of fitness-related businesses.

Shaping the future of fitness: A lasting impact
Our partnership with Fitness Academy Bulgaria goes beyond marketing campaigns; it encompasses the advancement of fitness professionals’ careers and the refinement of industry-wide marketing strategies.

As Fitness Academy Bulgaria continues to produce empowered fitness professionals, we take great pride in our role as a facilitator of growth, innovation and success within the fitness industry. The Fitness Marketing course is just one facet of our commitment to advancing the fitness narrative, and we look forward to fostering the evolution of fitness marketing for years to come.

BEACTIVE DAY European Campaign – Communication Management in Bulgaria

In a dynamic partnership with the Bulgarian Association of Health and Fitness and Europeactive, we had the privilege of working on BEACTIVE DAY – a campaign within the European Week of Sport dedicated to promoting physical activity, well-being and a healthier lifestyle.

Our role as torchbearers of digital communications and content creation enabled us to extend the reach of BEACTIVE DAY’s inspiring message and foster a community of individuals committed to an active lifestyle.

Driving Digital Engagement: Transforming lives through communication

Strategic Digital Presence: As BEACTIVE DAY’s digital communications partner, we harnessed the power of multiple digital platforms to create a cohesive and impactful online presence. From social media channels to a user-friendly website, we strategically positioned BEACTIVE DAY as a beacon for wellness and physical activity.
Engaging content: Our content strategy revolved around creating engaging and informative content that resonated with people from all walks of life.

Social media campaigns: We designed and executed interactive social media campaigns that invited individuals to share their fitness journeys and workout activities using the hashtag.

Digital engagement metrics: The success of our collaboration was evident in the digital engagement metrics. From likes and shares to comments and participation rates, our content resonated with individuals who were eager to embrace a more active lifestyle.

Our partnership with BEACTIVE DAY went beyond traditional communications; it changed lives by inspiring wellness and encouraging physical activity.

As BEACTIVE DAY continues to inspire people to live healthier lives, we take great pride in our role as a facilitator of this transformative movement. Every post, every engagement and every piece of content has created a ripple effect of wellness, contributing to a brighter, more active future for all.

Marketing Mentorship

ArtEfCom’s Managing Partner, Katya Delipavlova, recently mentored a remarkable team to a well-deserved second place in the Marketing Challenge 2022 at the American University in Bulgaria (AUBG) Business Club.

The Marketing Challenge is an opportunity for AUBG students to apply their theoretical marketing skills to real-life cases. They work with some of the best marketing experts to help the teams with this task and guide them through the whole process.
The competing teams have to develop a marketing strategy to meet the company’s business objectives for this product. They are free to use their imagination in the way they deliver their work and they have to present it to our judges… This is a great way of broadening the participants’ knowledge, engaging them in teamwork but also creating business links as they get to work closely with professionals.

ArtEfCom was honoured to take part in this prestigious event, with Katya Delipavlova leading a team of talented students to a remarkable achievement.

Educational interactive platform – Content strategy and content creation, a platform dedicated to encoureging healthier lifestyles and promoting well-being. Through a carefully crafted content strategy, compelling articles, and engaging videos, we joined forces to inspire individuals to make healthier choices and embark on a journey towards improved well-being.

Content Strategy: Nurturing a Culture of Wellness

Defining the Narrative: Together with, we developed a comprehensive content strategy that aimed to be both informative and motivational. Our goal was to create a narrative that would resonate with a diverse audience and encourage them to make positive changes in their lives.

Targeted Messaging: Understanding the unique needs and interests of’s audience, we tailored our messaging to address various aspects of healthier living. From nutrition and exercise to mental wellbeing and stress management, our content covered a wide range of topics that touched on different dimensions of wellness.

Compelling Articles: Crafting Knowledge-Driven Insights

In-Depth Exploration: Our team of experts and writers delved into extensive research to create informative and engaging articles. Each piece was carefully curated to provide valuable insights, practical tips, and actionable advice that readers can incorporate into their daily routines.

Expert Voices: We collaborated with professionals from a variety of fields, including nutritionists, fitness trainers, psychologists, and medical experts. Their contributions added depth and credibility to our articles, ensuring that readers received accurate and reliable information.

Engaging Videos: Bringing Wellness to Life

Visual Narratives: Using the power of visual storytelling, we produced a series of engaging videos that resonated with’s audience. These videos featured practical demonstrations, personal testimonials, and inspiring success stories, that brought the concept of healthier living to life.

As continues to inspire positive change, we remain committed to contributing to a culture of wellness. At ArtEfCom, we understand the power of strategic content to shape perspectives and drive action, and our collaboration with stands as a testament to our dedication to this mission. The journey towards healthier living has begun, and we’re proud to have played a role in fostering this change.

Educational center – Creating a brand from scratch

Neo Center – a dynamic kids’ educational center that aspires to create a transformative learning experience for young minds.

Our partnership with Neo Center allowed us to craft a comprehensive brand identity that not only reflects their values but also resonates deeply with their target audience.

Brand Identity: A World of Possibilities Unveiled

Logo: The heart of Neo Center’s identity lies in its logo – a visual embodiment of creativity and growth. Drawing inspiration from the boundless curiosity of children, we crafted a logo that captures the essence of learning as a joyful journey. The vibrant colors and playful typography represent Neo Center’s commitment to making education a captivating adventure for kids.

Slogan: “По-Научени. По-Етусиазирани. По-Организирани” With this impactful slogan, we encapsulated Neo Center’s mission to provide children with the tools they need to explore their potential and pave the way for a brighter future.

Color Palette: Our choice of colors for Neo Center’s brand identity was strategic and purposeful. Vibrant primary colors symbolize the enthusiasm of childhood, while the harmonious blend reflects the center’s holistic approach to learning. These colors extend across various branding materials, forging a cohesive visual identity.

Website Design: Crafting a Digital Haven

Design: Our design strategy was focused on creating a user-friendly interface that resonates with both children and parents. Intuitive navigation, animated elements, and visually engaging layouts work together to foster a sense of exploration and wonder.

Content: To effectively convey Neo Center’s ethos, we meticulously curated content that speaks directly to the aspirations of parents and the imagination of children. Detailed program descriptions, captivating images, and success stories are woven into the fabric of the website, offering a comprehensive glimpse into the Neo Center experience.

Inspire young minds through education engagement

Through our collaboration with Neo Center, we’ve achieved more than a brand identity and a website. We’ve helped Neo Center shape its identity as a beacon of inspiration and innovation in the realm of children’s education.