Marketing Mentorship

ArtEfCom’s Managing Partner, Katya Delipavlova, recently mentored a remarkable team to a well-deserved second place in the Marketing Challenge 2022 at the American University in Bulgaria (AUBG) Business Club.

The Marketing Challenge is an opportunity for AUBG students to apply their theoretical marketing skills to real-life cases. They work with some of the best marketing experts to help the teams with this task and guide them through the whole process.
The competing teams have to develop a marketing strategy to meet the company’s business objectives for this product. They are free to use their imagination in the way they deliver their work and they have to present it to our judges… This is a great way of broadening the participants’ knowledge, engaging them in teamwork but also creating business links as they get to work closely with professionals.

ArtEfCom was honoured to take part in this prestigious event, with Katya Delipavlova leading a team of talented students to a remarkable achievement.